Google AdWords is a great way for small businesses to get their name out into the market to potential customers. Unfortunately it isn’t the simplest tool to master. It does take awhile to figure out all the different functions of the tool, but with a few tips and tricks, you can be expanding your business in no time.
Like with any new project, it is always a good idea to set some SMART goals, before actually launching. So before you start spending all your money on a whole bunch of keywords, take a look at what you are looking to achieve. Once you’ve got that narrowed down, it is a lot simpler to determine which keywords are going to work best for your ad campaign. By narrowing down which keywords are best suited to your ad campaign, you can avoid over-spending on keywords that are completely irrelevant to your ad campaign. And remember that it isn’t necessarily about your ad having the number-one spot either. As long as you keep include your keywords in the copy of your ad, you will be well on your way to having a higher spot in the ad ranking and a better cost-per-click conversion.
Another great function of Google AdWords is the geo-targeting function. The geo-targeting feature allows for your ad to only be shown to those searching for your product or service that are in your geographical area or those who are specifically looking for what you have in your geographical location. You can also exclude certain locations so that ads aren’t shown there. You can run reports to see where low conversion clicks are coming from and exclude them from being able to see your ad. Among those two techniques there are others that help with geo-targeting your Google AdWords campaign.
So if you are a small business owner, don’t feel intimidated at the thought of competing with the big companies in the online world. With the right approach, you might just be able to beat them!